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PE / CE OF MIND
2022.
Graphic Design, Concept Design, Branding.
A creative self branding project that encapsulates the designer's unique personality, PE / CE of Mind is a creative music album that shares calmness within self. This creative project reimagines traditional lyric booklets as individual cards. Each song is paired with exclusive artwork, presenting the opportunity for individual framing, transforming them into standalone art piece. An experience beyond just listening to music, the album also comes with removable character acrylic light that externalizes one's own emotions when listening to the song.
Social in Situ
2024.
Social Media, User Research, Archetype Quiz, Character Design, Concept Design, Illustration.
Social in Situ: A situational guide for the socially apprehensive is a final year project that explores situational approach to dealing with social apprehension in interactions. This is a multi-faceted guide that focuses on more than just being more extroverted. Aiming to provide an accessible space for young adults to feel more comfortable navigating social interactions, the designer created a group of relatable characters, a scenario-based archetype quiz, and an engaging informative social media space.
Walter De Maria Installation
2021.
Poster Design, Typography Layout.
A series of A4 grayscale poster for Walter De Maria Installation with the restriction of the guide system. These posters were designed with careful thoughts in three distinct variations to align with the overarching theme of the installation.
F1 Turn 23 Restaurant Graphics
2023.
Wall Graphic Design, Photo Manipulation, Illustration.
During my internship with Dezign Format, I was tasked to design graphics for F1 Turn 23 Restaurants. Guided by Lead Designer Ting Ting and DTP operator professional John Lu, I was able to conceptualize and create four distinct graphics that became an integral part of the restaurant's experience.
Jaime Hayon Design Magazine
2022.
Editorial Design, Typography Layout.
A 16 page design magazine showcasing the artist, Jaime Hayon done for a school project. The editorial design encapsulates Hayon's artistic essence by featuring a selection of his notable works, an in-depth interview capturing his perspectives, and a concise timeline of his creative journey.
Sound & Screen Conference 2022
2022.
Event Visual Identity, Poster Design, Collateral Design.
Sound and Screen Conference 2022 is a hybrid onine and physical event held in School of Art, Design, and Media. The designer created the visual identity and the collaterals for Sound & Screen Conference 2022 in collaboration with partner lead designer - Grass Lee, and Professor Ross William.
TEDxNTU Pause to Progress 2022
2022.
Visual Identity, Theme Artwork, Collateral Design.
TEDxNTU 2022 Pause to Progress is a physical event where people were invited to think about what it means to “PAUSE TO PROGRESS”. The design team consisting of Thou Jia Wen, Nur Hadinah and Joy Cheong. With the help of design advisor Jason Fok Kow, the team developed the visual identity for 2022 theme of Pause to Progress with bold 2D visual. Aside from working on the visual identity, Jia Wen was in-charge of collateral, wayfinding and print design for the event.
Blessing Wordsearch Red Packet
2024.
Package Design.
A series of red packet design inspired by the constant trouble of remembering Chinese New Year congratulatory greeting beyond 恭喜发财 (gong xi fa cai). Each design have different blessing highlighted through the gold foil design. The back of the red packet is adorned with simplistic yet classy addition of the coin at the opening to signify wealth while also serving as a visual aid for the opening of the packet. The five coins at the bottom also signify luck, protection against danger, and a balanced and harmonious life as inspired by the five coins tassel in Chinese culture.
Present Perfect Magazine Cover
2023.
Illustration, Visual Design.
Tasked to create a magazine cover design for a school project, the designer illustrated a cover for local educational magazine Present Perfect based on the theme of Socialising with Others. Consistency with the magazine's visual style was taken into consideration when designing the cover.
Interpretation Zine
2022.
Zine, Editorial Design.
Interpretation is a collection of poems reinterpreted visually into various ways by the designer. The lack of colour is used to convey a somber mood shared across the poems. Translucent paper were used to help created an interesting reading experience, with layering of pages to convey meaning subtly. Each section starts with the original form of the poem before it opens up to reveal the interpreted version. An alternative version of the book that includes all the poems shared is included.
FAENA Drop Cap
2022.
Drop Cap design, Typography.
Inspired by the mystical creatures of the garden and the growing veins of flora and fauna, Faena is a collection of drop cap designed for the book, "A Garden for All: Reflection. Inspiration. Solace.". It is featured in the book alongside other drop cap design by other designers and was awarded Silver in A' Design Award Winner for Education, Teaching Aid and Training Content Design Category in 2023.
Case of the True Crabs
2021.
Poster Design, Card Design.
A3 poster and invitation card designed for an imaginary exhibition by Singapore Zoo titled Case of The True Crabs. This is an educational exhibition about the True Crabs (Brachyurans) family of the Crustaceans with an investigative theme. The typeface, colors and images were chosen thoughtfully to relay the investigative concept with the target audience age 10 to 14 in mind.
Utopia Poster
2021.
Typographic Poster Design.
Typography Poster designed to showcase the quality of the typeface - Utopia. Utopia is an elegant typeface that can be used in both body text and as display text, use of the colour convey this elegant quietness of the type. The visual is composed from the letters of Utopia, playing with the counter of the letters to depict the gentle form and subtle repetition of lines to instill a sense of elegant movement.
Arabian Night: Alibaba Poster
2022.
Concept Design, Poster Design.
An A2 Conceptual Poster designed based on the story of Alibaba and the 40 Thieves from 1001 Night (Arabian Night). a digital version of the poster is created in Adobe After Effect to play with the theme - omnipresence of vigilance - explored in the story.
Mor - Shampoo for Mother and Child
2023.
Product Design, Branding.
Design of a shampoo bottle to encapsulate the imaginary brand, Mor. Mor is an imaginary shampoo brand made specially for mothers and babies. It is known for it's gentle property that is also suitable for hypoallergic skin. The brand natural gentleness is translated into the logo design and the silhouette of the bottle; the curve of a mother's embrace of her child.
Editorial Layout I
2022.
Editorial Design, Typographic Layout.
A5 editorial design layout done for a school project with the restriction of guiding grids. Original article can be found in the link attached on each image.
Editorial Layout II
2022.
Editorial Design, Typographic Layout.
A4 editorial design layout done for a school project with the restriction of guiding grids. Original article can be found in the link attached on each image.
Dream On Zine
2021.
Graphic Zine, Illustration.
A short narrative graphic zine drawn in Adobe Photoshop and Illustrator. Inspired by the contrast of old HDB and lavished bungalows observed in Tanjong Katong Mountbatten Area, this zine explores the theme of disparity between the old & new, and the "upper class" & the "normal class". Building on top the theme, the designer created a narrative about a character dreaming to live in a mansion far from reach, with a sense of hopelessness imbedded in the tone of the narrative.
Forrest Gump
2021.
Graphic Design, Poster Design.
A series of black and white surrealistic graphic works inspired by movie quotes. Designed for a school project with Adobe Illustrator and Photoshop.
Are you sleep deprived?
2022.
Graphic Design, Poster Design, Stamp Design.
A stamp collection and poster exploring the topic of sleep deprivation in a light hearted manner for World Sleep Day. Characters are designed with inspiration from various sleep deprivation symptoms.
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